
A website is, without a doubt, one of the most revolutionary tools ever
developed to promote your business. No other medium allows you to
engage a targeted audience from any part of the world the way your
website does. Which means that your potential client pool is much greater
than all other mass media outlets.
As a matter of fact, it can be argued that as a coach, holistic practitioner or
other type of service provider your website is the best, most affordable, and
most flexible marketing tool you at your disposal. Yet most people are
greatly under utilizing the potential and capabilities of this powerful
marketing tool.
Many things go into making a successful website. However, after more
than 14 years of working with coaches, healers and service providers of all
kinds I’ve seen that there are 3 absolutely essential website characteristics
that are necessary for success: affordable, attractive and effective.

Affordable
Custom web design usually costs thousands of dollars. Some of the best
web development companies charge on average $3,000-5,000 just to start
talking. Many charge a lot more. That's hardly affordable for most
independent business owners – especially those getting started or who
have practices younger than 5 years old. I believe website design should
be affordable to anyone who needs a website.

Attractive
An affordable website shouldn't mean an ugly one. You should be proud of
your site — proud enough to make it your number one marketing tool. If it’s
not attractive, you’ll simply find reasons not to use it. So it should be
attractive, appealing and representative of you and your business with the
best possible design. Your website should give your prospective clients and
clients, alike, confidence in you and your business and not leave them
wondering whether you’re professional or not.

Effective
The most beautifully designed website is nothing if it’s not effective. If all
you have is eye candy, you're wasting your time and your money. And
truthfully, you’re wasting your visitor’s time as well. I wholeheartedly and
fundamentally believe that your website should do something for your
business. A lot of beautiful websites with music and fancy graphics have
won awards, but those sites are useless if your visitors can’t find what
they’re looking for and accomplish what they want to do. No one can afford
to have a website that doesn't deliver. It’s like money down the drain!
These 3 essentials are as important as the guidelines for a successful
website for your business. I list them here so that as you read forward, you
can keep them in mind.
The 10 elements in this guide are mainly about effectiveness. So let’s get
into what your website specifically needs to be a successful marketing tool
for you…
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